Loyalty multi-card MYLIMIAUSIA promotion
Discount after discount
Mylimiausia (means the most beloved) card is a common loyalty card of 5 (currently 6) companies providing various services, which can also serve as a bank card. With this card, discounts and special offers are available at all partner institutions: banks, pharmacies, pizzerias, gas stations, and household goods stores. In the meantime, it was the first multi-card like this in Lithuania, and my colleagues from the Love Agency created an idea to show this one card advantage depicting it as a sequence of dominoes. I‘ve drawn an illustration and designed two layouts based on the brand book provided.
Illustration and design
Art direction & idea /