YIT promotional treat

Happiness day smoothies

YIT is the largest Finnish and a significant North European construction company and urban developer. They develop and build apartments and living services, business premises, and entire areas.

On the occasion of Happiness Day, YIT organized a promotional campaign to delight the buyers of its apartments by spreading the happy news that their city Kaunas will become the European Capital of Culture in 2022. In the Lithuanian language, the word happiness (laimė) sounds similar to the word lime (laimas). Therefore, they came up with the idea to share Happiness Smoothies with lime and other fruits for residents arriving or departing from the new YIT apartment block.

My task was to design small stickers labels for the smoothies bottles. As the work was quite urgent, I had to get started not knowing all ingredients, except that it will definitely contain the lime juice.

Client / 

LLC Happy Monday

 

Role / 

illustration, design

Copy / 

Viktorija Buivydė

Year / 

2019

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